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Get the Attention You Deserve

The Author Hook
custom Branding & Marketing report

The Author Hook

Tell your stories. We’ll help you attract your readers.

Whether you write novels, comics, memoirs, nonfiction, children’s books, or poetry, author branding is an essential part of building your writing career.


But most authors are unaware of how to evaluate their personal brand, define their ideal readers and how to use that information to create a consistent and effective marketing plan.


How do you stand out? What should you post? How do you build an author brand that reflects your work? And how do you turn that into a plan that converts book sales?


The Author Hook by Dirk Hooper gives you an outside perspective, a personal consultation, and a detailed plan built around your writing, your unique brand, your audience, and your goals.

Does This
Sound familiar?

  • You’re writing books you believe in, but struggling to get attention.

  • You’re posting on social media without seeing much engagement.

  • You’re unsure who your ideal readers are or how to reach them.

  • Your website, author profiles, and promotional materials don’t feel connected.

  • You write in multiple genres or under different pen names and need a clear strategy.

  • You have several books available, but your marketing is inconsistent.

  • You don’t know what’s working well and what needs more attention.

  • Social media, marketing, design, and everything else confuses or frustrates you and you need a simple effective plan.

  • You’ve been around a while and you need a reset, but you don’t know where to start.

You don’t have to figure everything out alone.

I’ll help you understand what’s working, identify what needs attention, and develop practical ways to present your work and connect with readers.

Whether you’re working toward your first release or strengthening an established career, this service starts with where you are and where you want to go.

A plan That Fits You

A romance novelist, a business writer, and a comic creator will have different audiences. Your marketing should reflect those differences.


We’ll explore what makes your work distinctive, who your readers are, and how to communicate with them effectively.


That might mean emphasizing the emotional promise of your romance novels, the worlds behind your fantasy series, the expertise in your nonfiction, or the characters and visual storytelling in your comics. We’ll find out what makes your writing unique and then use that to make you STAND OUT.


Your brand should help readers understand your voice, explain why you’re different from everyone else (and you are), and help make you memorable when they’re searching for their next read.

Give Readers a Clear Path to YOU

Contact dirk now

You’ve invested imagination, craft, and many lonely hours in your writing. You need a thoughtful plan for you to your audience.

Contact Dirk Hooper to get started with your Author Hook Branding & Marketing Report.

Tell me about you, about your novels, and where you’d like to be in five years. Together, we’ll build a roadmap to get there.

Or email: dirk@dirkhooper.com

HERE'S WHAT YOU GET
WITH THE AUTHOR HOOK

A Thorough Online Assessment

I’ll evaluate your online presence, including your author website, social media accounts, author profiles, and the platforms you use to sell your books and other creations.

I’ll look at how you present yourself, the design and blurbs on your books, how you engage with readers, how your reader funnel works, your mailing list, or other ways you communicate with readers.

You’ll receive specific feedback on your strengths, missed opportunities, and areas that could be clearer or more effective. The goal is to help you make better use of the presence you already have and identify how to improve things in the future.

A Personal Online Consultation

You’ll get an hour or more of one-on-one consultation video consultation with me, Dirk Hooper. Some consultations run for three hours of questions, discussion and ideas.

We’ll discuss your writing, your audience, your current marketing efforts, and your ambitions. I’ll ask questions about your author brand, the challenges you’re facing, and what success looks like to you.

Then we’ll review what I discovered during your online assessment, explore possible strategies, and make time for your questions.

Whether you need help finding your direction, presenting multiple pen names, generating promotional ideas, or making your marketing more manageable, this conversation is built around your needs.

You’ll receive specific feedback on your strengths, missed opportunities, and areas that could be clearer or more effective. The goal is to help you make better use of the presence you already have and identify how to improve things in the future.

Your Custom Author Hook Report

You’ll receive an 80-plus-page custom-written report that brings together the online assessment, our consultation, and recommendations tailored to your author career.

Depending on your needs and goals, your report can address:

  • Defining and communicating your author brand.
  • Defining and reaching your intended readers.Improving your website and author profiles.
  • Creating social media content that encourages conversation and conversion.
  • Developing a stronger connection between your books and your promotional message.
  • Using blogs, newsletters, and other content to encourage reader interest.
  • Exploring interviews, collaborations, and networking opportunities.
  • Managing multiple genres, series, or pen names.
  • Supporting an upcoming release and keeping existing books visible.
  • Evaluating and helping with book design and sales copy.
You’ll have a substantial reference you can return to, again and again, as you put the recommendations into practice and continue building your career.

Dirk Hooper Knows the Creative Side

I’m a writer and a marketing and branding consultant. My writing experience includes publishing two novels and working on a third, creating, editing and publishing comics, writing articles for a variety of mainstream sites and magazines, screenwriting, and hosting the Book Crew podcast.

I understand the work that goes into creating something you’re proud of and the frustration of trying to get it noticed. I’ll use that firsthand experience to sympathize with you and to focus on what matters most.

I also bring more than two decades of marketing and branding experience to the conversation. Together, we’ll examine who you are as a writer, how to communicate what makes you unique, and give readers more reasons to connect with you.

Give Readers a Clear Path to YOU

Contact dirk now

You’ve invested imagination, craft, and many lonely hours in your writing. You need a thoughtful plan for you to your audience.

Contact Dirk Hooper to get started with your Author Hook Branding & Marketing Report.

Tell me about you, about your novels, and where you’d like to be in five years. Together, we’ll build a roadmap to get there.

Or email: dirk@dirkhooper.com

Dirk Hooper is a professional writer who has authored two novels under a pen name, done work for many high-profile online magazines, written several comics, a short film screenplay, and has won the Top Writer Award at Quora 3 times, a Moore Award for copywriting in 2017, and nominated for Best Erotic Writer in 2025.